Social Media and Mobile Marketing

Week	Module	Activities and Assessments
1	How to Learn Online Overview of Social Media Marketing 2 subtopics Value of Social Media Marketing Current Status: Channels, platforms, tools, trends	COURSE ORIENTATION SESSION Saigon campus Wed 16/10/2019 12:00-15:00 [All Groups] RUVN-SGS B002-01-004 Theatre Auditorium Hanoi campus Thu 17/10/2019 13:00-14:00 [All Groups] RUVN-HN B001-01-007 Theatre AV Slide presentation, reading, and media items for each subtopic. Assessment Preparation A3 Discussion Board Practice SANDBOX
2	Social Media Research 2 subtopics Social Listening Customer Co-creation	Reminder deadline to request Alternative Assessments Slide presentation, reading, and media items for each subtopic. Assessment A3 Discussion 1 (own post)
3	Social Media Marketing Strategies 2 subtopics Assessing the Opportunity Creating and Enacting Strategy	Slide presentation, reading, and media items for each subtopic. Assessment A3 Discussion 2 (own post)
4	Social Media Metrics and Analytics 2 subtopics Techniques to Measure Performance How Social Media and SEO Work Together	Early Feedback, Discussion 2 Slide presentation, reading, and media items for each subtopic. Assessment A3 Discussion 2 (comment, reply to peers)
5	Social Media Marketing Module Review Overview of Social Media Marketing Social Media Research Social Media Marketing Strategies Social Media Metrics and Analytics	Assignment 1 - Individual Social Media Blog Trend
6	Overview of Mobile Marketing 2 subtopics Value of Mobile Marketing Current Status: Channels, platforms, tools, trends	Reminder email lecturer A2 team list and brand selection Slide presentation, reading, and media items for each subtopic. Assessment A3 Discussion 3 (own post)
7	Mobile Consumer Behavior 2 subtopics The mobile customer journey The mobile customer experience	Slide presentation, reading, and media items for each subtopic. PERSONAL EDGE - PRESENTATION SKILLS WORKSHOP Assessment: A3 Discussion 3 (comment, reply to peers)
8	Mobile Strategies and Campaigns 2 subtopics Developing a Mobile Strategy Planning Mobile Campaigns	Reminder deadline to report A2 team problems Slide presentation, reading, and media items for each subtopic. Assessment A3 Discussion 4 (own post)
9	Marketing via Mobile Apps 2 subtopics App basics & trends App discovery, engagement & retention	ASSIGNMENT 2 FACE-TO-FACE CONSULTATION 1 [Drop-In] Saigon campus Wed 11/12/2019 12:00-15:00 [All Groups] RUVN-SGS B002-01-004 Theatre Auditorium Hanoi campus Thu 12/12/2019 13:00-14:00 [All Groups] RUVN-HN B001-01-007 Theatre AV Slide presentation, reading, and media items for each subtopic. Assessment A3 Discussion 4 (comment, reply to peers)
10	Mobile Marketing Performance 2 subtopics Metrics that matter Effectivity & profitability	ASSIGNMENT 2 FACE-TO-FACE CONSULTATION 2 [Drop-In] Saigon campus Wed 18/12/2019 12:00-15:00 [All Groups] RUVN-SGS B002-01-004 Theatre Auditorium Hanoi campus Thu 19/12/2019 13:00-14:00 [All Groups] RUVN-HN B001-01-007 Theatre AV Slide presentation, reading, and media items for each subtopic. Assessment A3 Discussion 5 (own post)
11	Mobile Marketing Module Review Overview of Mobile Marketing Mobile Consumer Behavior Mobile Strategies and Campaigns Marketing via Mobile Apps Mobile Marketing Performance	Assignment 2 - Group Mobile Marketing Campaign Proposal
12	Responsible Social Media and Mobile Marketing 2 subtopics Privacy and transparency Policies and practice	Slide presentation, reading, and media items for each subtopic. Assessment A3  Discussion 5 (comment, reply to peers)

Course Summary:

 

Date	Details
Sun Nov 10, 2019	Assignment Discussion 2: Identifying organisational goals through social listening due by 23:59
Fri Nov 15, 2019	Assignment Assignment 1 - Individual Social Media Trend Blog Article due by 18:00
Sun Dec 1, 2019	Assignment Discussion 3: Strategy for local niche social platforms due by 23:59
Sun Dec 22, 2019	Assignment Discussion 4: Review best mobile-marketing campaigns due by 23:59
Mon Dec 23, 2019	Assignment Assignment 2 - Group Mobile Marketing Campaign Proposal due by 18:00
Wed Jan 8, 2020	Assignment Discussion 5: My favourite App due by 23:59
	Assignment Assignment 3 - Individual Discussion Board Participation   Assignment Discussion 1: Introduce yourself

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